Shopping for salad will never be the same.
Shopping for salad will never be the same. Dole introduced the Salad Guide, a flavor and texture scale designed to enlighten consumers and inspire them to explore different salad blends.
The Salad Guide needed the perfect voice to be announced to the world. The Salad Guide Character was created to juxtapose with the packaging device — both Guide and guide act in the role to help shoppers navigate the salad aisle.