A California oil company enters geothermal—time to rebrand.
Tiger is one of the oldest and most productive independent domestic oil and gas service providers in California. When they began to offer their services globally and include geothermal operations they decided it was time to revisit their branding and overall visual communications.
Cuddhy developed a new, bold identity for the industry pioneer. A simple and modern visual language was defined. Thier new logo’s interlocking shapes represent thier balance between oil/gas and geothermal industries. like no other in the energy category–Tiger now has a fresh brand story that highlights Tiger’s rich history and newly expanded services.