Westinghouse launches Amazon Fire Edition TV.
Westinghouse launches Amazon Fire Edition TV. Cuddhy’s assignment was to create an experience for a new Westinghouse Amazon Fire Edition TV launch. It had to engage with a family friendly approach. The goal was to communicate convenience and ease-of-use, all while showing its features, and apps. Additionally it was key to incorporate the spirit of Westinghouse, one of America’s oldest Brands. But, let’s not forget to infuse the boldness of Amazon, a trail blazer in technology. In total, a fusion of the oldest and latest brands came together to create an experience filled with energy, information and most importantly, entertainment for the whole family.