Union Cycliste Internationale is the global cycling organization that coordinates the BMX Time Trials
Union Cycliste Internationale is the global cycling organization that coordinates the BMX Time Trials. The races establish qualifiers for the Olympics. Cuddhy created a visual identity for this branded event. Bold and vibrant super-sized graphics were designed to be featured on the track and 40 ft. drop-in ramp. The art traveled across the country proudly displayed on custom race courses.